founder | Trauma-informed coach | chronic pain and trauma healing
selemani jawa (SJ)
SJ is a dedicated and compassionate transformation coach with a profound understanding of the connection between the mind, body, and spirit. With a background in Biology and Psychology, SJ brings a unique blend of academic knowledge and practical experience to his coaching practice.
Driven by his own healing journey, he has dedicated himself to helping others break free from trauma, anxiety, chronic pain, and emotional distress. His personal experience fuels empathy, insight, and powerful coaching.
Personal Life
SJ’s life story is not only about transformation, but also about deep connection, family, and lived values. He is happily married and a proud father of four—two sons and two daughters—each of whom is integral to his journey as a healer and guide.
At the heart of his life is ALSeFia, his life motto and personal compass, embodying Acceptance, Love, Service, and Forgiveness. The name ALSeFia echoes the Swahili/Arabic word "Safi(a)" (meaning "purity" or "clean"), a powerful symbol of SJ’s commitment to living—and teaching—a life rooted in authenticity, harmony, and meaningful relationships
- specialty: Life Coaching & Neuro-Linguistic Programming (NLP), Positive Psychology, Identity-Based Coaching, Trauma-Informed Coaching, Intergenerational Healing, Timeline Therapy & Regression Work, Narrative Therapy, Internal Family Systems (IFS), Emotional Freedom Techniques (EFT) & Visualisation Practices, Family Constellation Work, Compassionate Listening, Solution-Focused Therapy, Coaching Model Development (ITT, ALIGN, A-SAFE HUG), Nutrition and movement, Preventative Rehabilitation, Holistic Naturopathy & Integrative Wellness Approaches, Natural Cosmetic Formulation & Lifestyle Optimisation
- experience: 5+ years of experience
- email: [email protected]
- phone: +65 9113 6943
Qualifications & experience
SJ’s journey as a transformation coach began with his own personal struggles, leading him to seek answers beyond conventional methods. Through his healing journey, he discovered powerful techniques and modalities that bring lasting change. His expertise lies in resolving trauma and its effects, anxiety, stress, chronic pain, and conditions such as back pain and sciatica. He also enjoy to solve challenges, so if you have something that bother you, the best is to Book A Clarity Call and See how SJ can help you.
- B.Sc. in Molecular Biology & Genetics
- M.Sc. in Psychology
- Positive Psychology Practitioner
- A Master Life Coach
- A Master Neuro-linguistic programming (NLP) Practitioner
- Precision Nutrition (PN1) Certified Coach
- Certied Self-mastery and Rapid Behaviour Transformation Coach
- Holistic Naturopathy Coach
- Preventative Rehabilitation (PreHab) Certified Coach
- Natural Cosmetic Formulator
Coaching Phylosophy & Signature Methodologies
At the heart of SJ’s work lies a clear understanding that unhealed Adverse Childhood Experiences (ACEs) and Emotionally Charged Events (ECEs) shape not only emotional patterns but also physical health, mental outlook, and life rhythm. SJ’s trauma‑informed coaching addresses how deeply these early wounds can influence relationships, self-worth, and well-being in adulthood—and offers structured healing that empowers real change.
Coaching Philosophy in Practice
- Trauma-Informed Coaching: Every process is grounded in safety, choice, emotional pacing, and consent. SJ creates space for deep emotional exploration—gently freeing suppressed trauma, grief, or shame—to help clients reclaim resilience and inner peace.
- Neurodivergent-Friendly Approach: SJ’s sessions are thoughtfully structured and sensory-aware—supporting clients with autism, ADHD, or sensory sensitivities. He adapts language, pacing, and sensory input to ensure clarity and ease throughout the coaching process.
- Holistic Integration: True transformation occurs where the mind, body, and spirit intersect. SJ weaves neuroscience-informed strategies, breath-based practices, somatic awareness, and emotional intelligence into each phase of the ALIGN™ process.
Signature Methodologies
- ITT™ Methodology: Identify ➝ Translate ➝ Transform—a comprehensive process to uncover root causes, extract meaningful insights, and guide real transformation at all levels.
- ALIGN™: Awakening Vision ➝ Liberate Emotions ➝ Integrate Self-worth ➝ Generational Healing ➝ Navigate Belief ➝ Thriving forward, is a multistep transformational framework powering Furaha Mastery’s signature journey, bringing emotional healing, generational freedom, and meaningful life alignment.
- Holistic Integration: True transformation occurs where the mind, body, and spirit intersect. SJ weaves neuroscience-informed strategies, breath-based practices, somatic awareness, and emotional intelligence into each phase of the ALIGN™ process.
- SPARKLE™ Framework: Support, Purpose, Accountability, Resilience, Knowledge, Love—a holistic support system that ensures sustainable growth.
Areas of Specialization
SJ helps individuals reconnect with their authentic selves—because true healing begins when we remember who we are beneath the pain. By guiding clients back to this core identity, SJ supports the resolution of root causes behind both emotional and physical health challenges. His work is especially effective for individuals navigating the hidden impact of unresolved trauma, stress, and identity loss.
His areas of specialization include:
- Trauma, Stress & Anxiety – Targeting root emotional triggers
- Chronic Pain & Chronic Health Conditions – Especially sciatica, back pain, eczema, psoriatic skin
- Emotional Healing & Mind‐Body Mastery – Blending coaching with somatic healing
- Holistic Wellness & Neuroscience‐Informed Transformation
- A Master Neuro-linguistic programming (NLP) Practitioner
Signature Coaching Offerings
The following are the courses that have contributed to the massive well-being of people. Though the steps are similar, the programs are highly customised to individuals' neurobiological needs, and the level of their nervous system's windows of tolerance.
| Program | Focus |
|---|---|
| Transformative Breakthrough Session | Deep immersive experience, 3–5 hours, equivalent to a full year of therapy for high-impact change. |
| Pain to Peace Program™ | Six-session emotional healing journey for chronic pain and trauma. |
| Fear to Fulfillment™ | Overcome internal barriers and build life-aligned vision and strategy. |
| From Sofa to So Far™ | Combines emotional healing, nutrition, movement, and wellness for full-spectrum transformation. |
Why ALIGN™ & SJ’s Coaching Approach Works?
At Furaha Mastery, healing is not just about relief—it’s about reclaiming the parts of you that were buried by trauma, stress, or survival. SJ’s coaching approach is uniquely effective because it integrates deep lived experience, scientific insight, and soul-level compassion. The ALIGN™ framework doesn’t offer surface-level change—it guides clients through structured emotional healing and identity alignment for long-lasting transformation.
- Rooted in Evidence & Lived Wisdom: The ALIGN™ method targets the emotional root causes of pain, burnout, and dysregulation—not just the symptoms. This leads to deep, sustainable transformation that impacts mind, body, and spirit.
- Methodology Meets Values: SJ combines the structure of ITT™ and ALIGN™ with his guiding life philosophy, ALSeFia—Acceptance, Love, Service, and Forgiveness. This ensures that each coaching experience is not only strategic but deeply human and value-centered.
- Personal, Empathetic, Systemic: No two clients are the same. That’s why SJ’s trauma-informed and neurodivergent-sensitive approach is tailored to the individual—creating a safe, compassionate space for systemic healing at emotional, mental, and generational levels.
Voices of Real Transformation
A powerful blend of emotional release, insight, and lasting growth shines through in every story.
I never felt so heard and understood … It felt like SJ was walking inside my mind.
The one piece to help complete the healing...
Realising that I am now - FINALLY - at peace with all these is huge... a MASSIVE transformation. So I just wanted to say thank you, SJ. This is the first time I can actually study these topics (cardiology, after my mother passed away with a heart attack) and process them really quickly and without any delays.
Take the First Step: Book a Free Clarity Call
Begin with a 45-minute Transformational Clarity Call (valued at $300, offered with no obligation). Together, explore whether the ALIGN™ journey can support your healing and change.