Welcome to Furaha Mastery.

Heal the Past. Empower Your Present. Transform Your Future.

Trauma-informed coaching and emotional mastery for high achievers ready to reclaim their life.

Tailored Coaching for Deep Growth.

Trauma-Informed & Research-Backed.

Holistic Coaching for Life, Leadership & Healing.

Client-Led, Purpose-Driven Programs.

Compassionate Support Every Step of the Way.

A Black male therapist attentively listens to a teenage boy during a one-on-one therapy session in a cozy, modern office. The scene reflects emotional safety, compassion, and a trauma-informed coaching environment.
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5+ years of experience

97%+ satisfied clients

About Us

Trauma-Informed Coaching Rooted in Compassion, Clarity, and Results.

Unlock clarity, confidence, and emotional freedom with personalised coaching grounded in neuroscience, compassion, and deep transformation.

  • Trauma-Informed & Identity-Based Goal Setting and Accountability
  • Mindset Mastery & Confidence Rebuilding
  • Personalized Breakthroughs via the ALIGN™ Framework
  • Coaching Backed by Science, Grounded in Story, Driven by Soul

Join the 97%+ of clients who walk away lighter, clearer, and empowered after just one session

Personalised Result

Trauma Informed, Neurobiologically friendly, and Identity Focused Frameworks

Welcome to Transformation: the power of the ALIGN™ framework

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  • Personal and Professional Breakthroughs
  • Transformational Coaching Backed by Science & Soul
  • Tailored Strategies for Long-Term Growth
  • Empowering You to Heal, Lead, and Thrive

meet our founder

SJ – The Heart and Vision Behind Furaha Mastery

From overcoming deep personal struggles to transforming lives globally, SJ combines neuroscience, compassion, and purpose-driven coaching to guide others from pain to peace.

95%+

of clients report emotional clarity after just one session

1000+

hours of transformational coaching delivered

Who is SJ?

SJ is a Transformation Coach, Trauma-Informed Practitioner, Trained Psychologist and Founder of Furaha Mastery. With a background in molecular biology, neuroscience, psychology, NLP, nutrition, and holistic healing, SJ bridges the gap between science and soul to help high achievers heal emotional wounds, reclaim their identity, and live with purpose.

As a father, caregiver, and spiritual seeker himself, SJ understands what it means to carry the weight of responsibility while silently battling inner chaos. His life’s mission is to help others rise from that struggle—calmly, confidently, and consciously.

  • Trained Psychologist with a strong foundation in trauma, emotional regulation, and identity development
  • Certified Master NLP Coach – Helping clients rewire thought patterns and transform internal narratives
  • Certified Master Life Coach – Guiding holistic personal and professional breakthroughs
  • Developer of the ITT™ & ALIGN™ Coaching Frameworks – A step-by-step models for identity-based, trauma-informed transformation, that addresses the root cause
  • Creator of the ALSeFia™ Value System – A philosophy rooted in Acceptance, Love, Service, and Forgiveness
  • Science-Backed & Soul-Led – Grounded in neuroscience, psychology, and spiritual depth
A smiling Black man, SJ, stands confidently with arms crossed, wearing a burnt orange kurta against a futuristic blue and purple abstract background. He embodies warmth, clarity, and confidence—representing transformation coaching with a human touch.

Featured Coaching Journeys

Real breakthroughs. Deep healing. A path that finally fits you.

Our signature coaching programs are crafted to meet the unique emotional and personal growth needs of high achievers, caregivers, professionals, and those seeking deep, lasting change. Whether you're navigating trauma, struggling with chronic health and weight challenges, or simply feel stuck in life, our trauma-informed and identity-based coaching journeys offer a personalised path forward.

Here are some of the most popular ones:

Pain to Peace™

Release the past. Realign with your truth. Reclaim your peace.

A 12-week, trauma-informed, identity-based journey for high achievers carrying unresolved emotional pain.

  • Guided through the ALIGN™ framework
  • One-on-one sessions, catered to your needs and pace
  • Heal root wounds, regulate your nervous system, and step into emotional freedom.
  • Trauma informed, culturally sensitive, and identity-based
  • 100% Online and in the Convenience of your home
  • No retelling stories or re-traumatization

Transformational Breakthrough Session

One deep session. A year’s worth of transformation.

In this 3–5 hour immersive experience, we work through layers of emotional blocks, stuck trauma, or inner conflict.

  • Ideal for those ready for a shift now—not months later.
  • Targeted root-cause discovery
  • Results many describe as “life-changing”
  • Somatic & energetic techniques aiding rapid transformation
  • Highly tailored, one-on-one sessions, online or at your comfortable place
  • Support Long after the breakthrough session

Sofa to So Far™

For those who’ve tried everything—but nothing sticks.

Go beyond surface-level solutions to address the emotional and identity-based root causes of weight gain and long term chronic illnesses

  • Heal emotional roots of weight gain and chronic illnesses
  • Go from “why bother” to “I’m becoming her/him”
  • Restore motivation and build self-trust
  • Break free from sabotage cycles
  • Reclaim your Identity, master your motivation & reset your habits
  • Build your authentic healthy-self without will-power or dietary restrictions

Not sure which path is right for you?

Do not worry, Let's find out together
  • Feeling stuck but can’t explain why?
  • Tried other programs—still no shift?
  • Emotionally drained or unmotivated?
  • Unsure where to begin your healing?
  • Want something more personal, or something shorter or longer?
  • Need clarity before committing?

Coaching Domains & Expertise

We are Neurodivergents friendly, Trauma-Informed & Transformation-Focused Coaching

Whether you're searching for trauma-informed coaching, emotional mastery, nutrition coaching, or identity realignment—you're in the right place.

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Emotional Mastery Coaching

Woman sitting in darkness with light above her symbolizing trauma healing

Trauma-Informed Coaching

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Identity-Based

Illustration of human nervous system and brain connection

Nervous System Regulation

Healthy food selection for holistic mind-body nutrition coaching

Mind-Body Nutrition

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Chronic Pain

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Leadership & Purpose Alignment

Businessman climbing steps toward lightbulb showing career transition growth

Career & Life Transition Coaching

services

We Coach the Whole You — Life, Relationships, Leadership & Lasting Changes

Whether you're a leader, caregiver, or high achiever carrying invisible burdens, our coaching meets you where you are. At Furaha Mastery, we blend science-backed strategies with soul-centered guidance — helping you navigate life, career, and identity from a place of clarity and peace.

personal coaching

Navigate emotional blocks, build resilience, and reconnect with your true self through one-on-one, identity-based sessions.

business coaching

Lead with authenticity. We help professionals align their inner values with outer performance for sustained impact.

career coaching

Find purpose in your profession. Whether you're pivoting careers or stepping into new leadership, we guide your next aligned move.

team coaching

Elevate your team’s performance through trauma-informed facilitation that fosters connection, safety, and collaboration.

relationship coaching

Heal patterns, foster healthy boundaries, and build more conscious, fulfilling connections in every relationship.

spiritual coaching

Deepen your connection to purpose and peace. Ideal for those seeking soulful alignment beyond religion or structure.

How It Work?

We curate your healing journey for maximum transformation

Our coaching process meets you where you are—and walks with you where you're meant to go.

01. Personalised Discovery

We begin with a safe, one-on-one discovery session to understand your story, challenges, and emotional landscape—beyond surface-level goals.

02. Vision & Goal Alignment

Together, we define a compelling vision and clarify goals rooted in your values, identity, and emotional needs—not external pressure.

03. Guided Coaching

Using the ALIGN™ framework, we help you identify blocks, shift patterns, and create new possibilities—through weekly or bi-weekly sessions tailored to your pace.

04. Integration & Support

You receive continuous support, resources, and recalibration as needed—so your transformation lasts well beyond the session space.

Stress ManagementBusiness CoachingCareer Support
Stress ManagementBusiness CoachingCareer Support

OUR METHOD

ALIGN™: A Proven Path to Deep, Lasting Transformation

The ALIGN™ Framework is a trauma-informed, identity-based coaching model designed to help you heal, realign with your core self, and thrive beyond your emotional, mental, and physical blocks.

Whether you’re navigating stress, trauma, chronic health conditions, or emotional burnout—ALIGN™ guides you step by step through insight, release, integration, and growth.



Real Results from ALIGN™ Journey: See the shifts that matter most—emotionally, physically, and mentally.

95%+

of first time clients

Report Clarity after stage 1 of ALIGN™ framework and calmer after Stage 2.

90%

of committed clients

Shift long-held emotional patterns by the 3rd session of ALIGN™ framework.

80%+

Chronic Condition Clients

Report physical improvements (e.g., reduced chronic pain, fatigue and improved sleep).

100%

Evidence Based Processes

Each of the ALIGN™ Framework's components is backed by neuroscience, psychology, and lived healing.

FAQ

Your coaching questions answered simply here

Still have other questions?

We're ready to help you answer any other questions,
that are not addressed here.

+65 9113 6943

Coaching focuses on present-moment goals, personal growth, and future-focused strategies. Unlike therapy, which often addresses past trauma and mental health conditions, coaching helps you take aligned action to move forward. Our work is trauma-informed and identity-based, but it is not a substitute for psychotherapy or clinical treatment.

A certified professional who helps you overcome inner blocks, rewire emotional patterns, and realign with your authentic identity—so you can thrive in life, business, and wellbeing.

Clients often experience a deep sense of emotional clarity, nervous system regulation, and renewed life direction—typically within the first few sessions. Many report reduced anxiety, improved confidence, physical relief (e.g., chronic pain), and sustained motivation through the ALIGN™ process.

While individual breakthroughs can happen quickly, most clients benefit from committing to a structured 6–12 session journey. Each package is personalised, depending on your needs, history, and goals. Clients can get breakthrough in as little as one session or more.

We combine science-backed strategies (psychology, neuroscience, NLP, naturopathy, & nutrition) with deep emotional healing and soul alignment. You’re not just solving a problem—you’re reclaiming who you really are. Our unique frameworks like ALIGN™ and Pain to Peace™ make that transformation sustainable. We go beyond the surface presentation of the problmes and make sure we resolve the root causes of your problems.

If you’ve tried mindset hacks, productivity tools, or even therapy and still feel stuck—this work is likely for you. We support leaders, caregivers, and purpose-driven individuals who want lasting change, not surface-level fixes.


testimonial

Real success stories from our coaching clients

For the first time, I feel at peace with my mother’s passing. I can now read about cardiology—her condition—without breaking down. This is a massive transformation. Thank you, SJ.

Dr. Amelí Anton

Ne Zea Land

I carried decades of deep emotional wounds—from childhood neglect to ongoing self-loathing. Nothing truly helped... until I worked with Brother Suleyman. With compassion and skill, he guided me to untangle past traumas and find the healing I never thought possible. He was the missing piece in my journey. Alhamdulillah, I finally found closure.

Sara

Singapore

SJ was spot on with everything. It felt like he was in my head, I have never felt so heard and understood. He kept me on track, helped me face my fears by committing to a plan which I know will move me towards my goal.

Laura Ross

Australia

I came in with sciatica and anxiety attacks—left feeling like a weight was lifted off my shoulders. This therapy gave me tools to self-regulate and express what I’ve long buried.

Azua Anuar

Singapore

At first, I was skeptical about this therapy but I gave it a shot to help myself get over this pain on my lower back. After the first session, my lower back pain has reduced significantly under the patient guidance of Mr Sulaiman (SJ).

Hisham

Singapore

news/ blog posts

Latest updates and coaching industry insights

From Pain to Peace: Discover the ALIGN™ and ITT™ Transformation Frameworks

Explore how neuroscience, compassion, and coaching converge to create sustainable healing and identity-rooted transformation.

Holistic Approaches to Wellness for Mind, Body, and Spirit

Discover how mind, body, and spirit alignment fuels lasting change—with science to back i

SPARKLE: The Value System Guiding True Transformation

Discover how aligning with values like Self-Acceptance, Gratitude, and Forgiveness creates lasting transformation—personally and professionally.